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Smartphone's market place in Europe has become steady For some time. Two principal players rule it. Huawei faced a challenge: how you can tap in to the buyers’ brain being a significant-stop cell devices producer thinking about Apple's and Samsung's domination.
Saving the rainforest is significant to our future, but young Norwegians are usually not quickly engaged on a little something so distant. We designed it appropriate by providing them the chance to avoid wasting one thing they enjoy; tropical dwelling music.
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This edition also has introduced further more dynamism to Sonae’s website, via a Report generator that enables to create a tailormade report.
In 2016, Johnnie Walker made Ode to Lesvos, a brief documentary that tells the story of your impressive, humanitarian reaction in the Greek islanders who opened their hearts to hundreds of A huge number of refugees who arrived on their own shores.
An important obstacle for PR & Comms – and this EEA class recognises campaigns or assignments that use storytelling in all its facets.
How to show the possible of circular financial state for Finnish consumers, when selling a fresh way of producing renewable gas? To realize this, we presented a straightforward solution to a standard problem by inviting Finns to donate the leftover Unwanted fat from their Christmas dinners to a good result in.
How has the industry handled the variations in its PR & Comms routines? The most beneficial communications campaigns or initiatives with the Electricity business is going to be recognised in this EEA category.
The Curiosity Hub is the net house to #catchcurious - a world initiative advertising and marketing elevated curiosity among science and technological know-how audiences. A series of interactive experiences, the location invites B2B audiences to embark with a 3D journey to crank out a personal curiosity profile.
Milka launched a new design and style of its bars mainly aimed at a very younger target group. For conversation we selected the purely natural habitat of millennials – YouTube and its best heroes – youtubers.
Fira improved your entire country's conception of the, with a pilot venture wherever a repiping renovation for an condominium developing was accomplished in two months. The marketing campaign turned a image of reinventing the construction field.
For Honor, Just about the most waited videogames from the firm Ubisoft established inside of a fictional universe which incorporates Vikings, Samurais and Knights and focused on probably the most addicted avid gamers, has become a social phenomenon thanks to the strategy get more info designed by ATREVIA: #WhoWouldWin.
✅ Extra education is needed all around retail media - and this should keep on for the reason that what was in vogue last year is seen as old now